Jeez aren’t those cans just rad! Introducing Fresh out Beverage Co, a local Reno ,NV beverage truck. This truck doesn’t just do beer but they serve craft cocktails for any event, from a tailgates to weddings.

Working with two amazing owners of Fresh Out, Marcos and Reno we tackled through a couple of concepts to come up with a brand that is casual yet sophisticated. Marcos and Reno’s first requested brand identity was describe as some thing along the lines as “professional” and “luxurious” but after meeting up with them and what they were doing I had a better idea. The idea was something that just popped in my head in the middle of the night as a joke. Think I was doom scrolling when I saw a clip of a farmer feeding a goat a beer and the beast finished it in seconds! That beer was “fresh out”, laughing at the idea I became to scribble, next day I presented a few other “professional” mock ups but something didn’t seem right , I didn’t think these concepts spoke to Marcos and Reno’s personality. Thats when I showed my scribbles of a goat downing a beer bottle, Marcos immediately lit up and said, “YES, that oh god I love that, lets do that!”. Quickly I finished Fresh Out and can say its one of my favorites.

Even though this idea was not fit int their original description , we troubleshooted pretty quick into something memorable. Shout out to Reno and Marcos! who are now life long friends of mine I am so grateful to work with both you guys!