Laced LLC, based in Reno, NV, is a unique brand that sets itself apart from other barbershops by offering both hair care services and shoe sales. To reflect this dual focus, I designed a logo that represents both aspects—particularly with the "L" resembling a shoelace. Collaborating with Laced LLC was a highly successful experience in establishing a strong and distinctive brand identity. Not only was the client happy with end results but this design piece won gold in the AAF (American Advertising Federation) Addys Awards, ha choke on that!